About the Artist

Jaafar Hikmat Jaafar Kadhim Alsaadi (b. 2000) is an Iraqi creative director, entrepreneur, and brand-experience strategist based in Baghdad. He is the Founder and Director of Brand Experience at Exo, a multidisciplinary printing and creative agency specializing in offline marketing, packaging innovation, and experiential brand activations.Jaafar holds a strong academic background in business and marketing from the American University of Iraq–Baghdad (AUIB), where he pursued courses in public speaking, social media marketing, and business ethics. With over seven years of professional experience, he has become a key figure in Iraq’s emerging creative ecosystem, bridging design, strategy, and production for leading local and regional brands.His interests include creative storytelling, product packaging, event experience design, and the intersection of art, technology, and marketing. He has led and curated large-scale projects and events such as Baghdad Beauty Connections, positioning Exo as a leading partner in shaping Iraq’s contemporary brand landscape.Recognized for his innovation and entrepreneurial spirit, Jaafar continues to mentor and collaborate with artists, marketers, and designers, advancing creative excellence and building platforms that celebrate Iraqi talent and craftsmanship.