About the Artist

Ibrahim Ahmed Mohamed (b. 1980) is an Egyptian Creative Director with over 20 years of experience in advertising and entertainment. His career began in 2004 at leading agencies in Egypt, where he crafted campaigns for global brands such as McDonald’s, Pfizer, GSK, and Golden Pack. In 2009, he moved to Saudi Arabia to join the international network DDB in Jeddah, where he honed his storytelling skills until 2018.Currently, Ibrahim serves as Creative Director at Sela Company in Saudi Arabia, leading projects that combine culture, entertainment, and innovation for initiatives such as Riyadh Season.